Recently I've read two fantastic pieces about, funnily enough, writing better. The first is Joanna Wiebe's series of ebooks on web copywriting. I'm on the second of the four books now, which is all …
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3 Basic Tips for Improving Your Copy
As a freelance copywriter, I work with small business owners every day to help improve the way they communicate with the world. There are some common mistakes which are low hanging fruit when it comes …
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Copywriting Basics
What is a copywriter? A copywriter is a writer who specialises in business communication. A copywriter's main focus is encouraging the reader to take some kind of action, or direct response. That …