Copywriting Services

You can read more details about the freelance copywriting process or find answers to some frequently asked questions.

Some of my Services…

Sales Page Writing

e.g. Landing page, Squeeze page, or Direct mail out

Includes:

• Research on target market, competitors, current branding and voice
• Formatting with image placeholders (images supplied on request)
• Revisions as required
• (Optional) Integration with current WordPress website

Web Content Writing Package

Complete search engine optimised copy for a standard-sized small business website, including:

• Home Page
• Services
• About
• FAQ
• Contact

Package includes all necessary discovery interviews, keyword research, product and service research, competitor research, etc.

I am experienced in WordPress and Joomla so can work within these platforms to create and edit content.

Case Study Writing

Marketing material highlighting a success story from one of your clients, based on their positive experiences with your brand.

Length: 800-1200 words

Includes:

• Interviews with subject (client)
• Research on products, services, and USPs
• Revisions as required

Graphic design optional.

Flyers and Brochures 

Copy for your promotional materials, highlighting features and benefits in a way that encourages your target audience to take action.

Graphic design optional.

Content Audit with editing, tweaking, and recommendations

Thorough review of your current material (web and print) with a written action plan on how to make improvements. Includes:

• Discovery interview/s to ascertain needs and goals
• Research on market and competitors
• Written report serving as an actionable plan, including copy
• Some scope for follow up consultation during implementation

Content Strategy  and Creation

Written guidelines for your blog or newsletter customised to your niche/industry, including:

• What to embrace and what to avoid in your content
• List of topics for articles
• List of sources for new material
• Editorial calendar

Content writing of blog posts and articles optional

White Papers/Ebook Writing

A comprehensive report on a topic of your choice, designed to be distributed to prospects, providing information, mounting a point of view and/or encouraging them to take action. Includes:

• 2000+ words of copy
• Research on the chosen topic and target market
• Revisions as required
• (Optional) Formatting, design, and layout with images included

Email Auto-responder Writing

A series of emails delivered automatically at set intervals (e.g. after an opt in or purchase) using an email marketing platform such as Mailchimp or Aweber.

These are carefully thought out emails that reflect your brand and your voice, designed to build a relationship with new customers or members of your list.

General Consultancy 

e.g. Branding, Proof reading, Editing, Research, Copy and conversion optimisation, SEO, Web design, Coaching, etc.