This is a list of the best copywriting tools I’ve found during my several-year journey as a freelance copywriter. I use many of these tools every day, and would be pretty much lost without them.

I hope you find some gems here too, and that they help you get more done in less time. 

The Readability Test Tool

The best writing advice I ever got was to make sure my writing is dead simple. You can measure this easily using the The Readability Test Tool. If your writing is above 7.5 on the FK scale then it’s too complicated for a web-based (and arguably any) audience. If it’s over 7.5 (this signifies grade level) then you’re using too many big words and long sentences. Try to simplify your writing by using short words, sentences, and paragraphs. Like this!

Hemingway App

Similar to the Readability Checker, but Hemingway App also contains a real time editor where you can work. It will highlight words and sentences in your writing that are bad. This is sort of self-editing and is an essential step before publishing (or submitting) any writing.

Google Drive

Great for writing as well as collaborating on documents. Forget sending Word drafts back and forth via email – Google Drive lets multiple people work on a living document in the cloud.


Super clean and simple text composition application for journaling and blogging.


Essential for any composition over 40,000 words. Take the time to learn how to use it properly by going through the tutorial and it will pay dividends.

Notepad and Pen

No, not the notepad on your computer, but a real, flesh and blood, paper notepad. Having a notepad in your pocket throughout the day will mean you never miss a chance to jot down that next big idea for a blog post, ebook, or maybe even your next business! And the mere act of physically writing something on paper with a pen or pencil is a great way to get your creative juices flowing.

What are some of your favourite writing tools? Share your thoughts in the comments section below.