Why You Shouldn’t Podcast (Despite What the Experts Tell You)

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Ask any content marketing expert… They’ll tell you: “You should start a podcast!” “Great way to build an audience!” “Get your message out there!” But the truth is, podcasting is a huge waste of time and money for most people, despite what these gurus say. Here’s why… To even show up as a tiny blip […]

6 Ways to Find Great Blog Topic Ideas

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Keeping up a regular blogging schedule can be gruelling. How do you find enough stuff to write about? And how do you know what your audience will respond to without making a whole lot of mistakes first? In last week’s post I talked about how often you should update your business blog with fresh content. Today […]

How often should you update your business blog?

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How often should we add updates to our business blog? It’s a question I get asked by clients quite a bit. Unfortunately, there’s no real right or wrong answer. As with many things — it depends. To understand how often we should blog, first we need to look at the benefits of blogging and what […]

How to Write a Case Study (with Bonus Template)

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A lot of people over-think case studies and panic at the mere mention of them. I know this because as a freelance copywriter I’m forever gently nudging clients to collect case studies – a process that’s a lot like pulling teeth sometimes! But a case study doesn’t need to be long — it just needs […]

4 Pitfalls To Avoid When Writing Content For The Web

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This is a guest article by freelance writer and blogger Ness Garcia. Writing for the web has its own set of rules; rules that do not necessarily apply to traditional forms of media such as print. That’s because the web is such a massive resource that offers too many options to readers. If you cannot […]

7 SEO Trends in 2013

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Update on What’s Happened in Search Engine Optimization in 2013 – guest post by Sheila Kurdinger. SEO has come a long way over the years, but it’s still in a constant state of flux. This list of seven SEO trends in 2013 below will help you make sense of all that’s happened so far this […]

Is the Curse of Knowledge Ruining Your Copywriting Efforts?

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You know that feeling of being so close to your business that you struggle to explain it to somebody else? I do. In fact, it’s one of my biggest challenges in attracting new clients. The problem is: how do we communicate our true value clearly and effectively when we have all this information swimming around […]

Use This Simple Copywriting Formula to Easily Sell Anything

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By Damien Elsing As a freelance copywriter I’m always on the lookout for frameworks that can help make my job easier. There are quite a few different methods and formulas out there. Some more effective than others. But what if there was a really simple formula you could use to convince and convert people using […]