3 Copywriting Mistakes to Avoid

3 Copywriting Mistakes to Avoid

Ernest Hemingway once said, “Prose is architecture, not interior decoration.” He was right – the prose or copy that your business creates isn’t just a decorative afterthought. Your copy is the foundation of your marketing efforts. Copywriting is one of the most...
4 Email Marketing Tips for the Holiday Season

4 Email Marketing Tips for the Holiday Season

Ready or not, the holidays are upon us once again! It is a time for celebrating, spending time with loved ones, and resting in preparation for the New Year that will soon be here. For marketers, however, the holidays represent something else: opportunity. The holiday...