3 Copywriting Mistakes to Avoid


Ernest Hemingway once said, “Prose is architecture, not interior decoration.” He was right – the prose or copy that your business creates isn’t just a decorative afterthought. Your copy is the foundation of your marketing efforts. Copywriting is one of the most important skills for companies that want to connect with their audience and effectively […]

4 Email Marketing Tips for the Holiday Season


Ready or not, the holidays are upon us once again! It is a time for celebrating, spending time with loved ones, and resting in preparation for the New Year that will soon be here. For marketers, however, the holidays represent something else: opportunity. The holiday season is crucial for all types of businesses with an […]

Why You Shouldn’t Podcast (Despite What the Experts Tell You)

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Ask any content marketing expert… They’ll tell you: “You should start a podcast!” “Great way to build an audience!” “Get your message out there!” But the truth is, podcasting is a huge waste of time and money for most people, despite what these gurus say. Here’s why… To even show up as a tiny blip […]

6 Ways to Find Great Blog Topic Ideas


Keeping up a regular blogging schedule can be gruelling. How do you find enough stuff to write about? And how do you know what your audience will respond to without making a whole lot of mistakes first? In last week’s post I talked about how often you should update your business blog with fresh content. Today […]

How often should you update your business blog?


How often should we add updates to our business blog? It’s a question I get asked by clients quite a bit. Unfortunately, there’s no real right or wrong answer. As with many things — it depends. To understand how often we should blog, first we need to look at the benefits of blogging and what […]

How to Write a Case Study (with Bonus Template)


A lot of people over-think case studies and panic at the mere mention of them. I know this because as a freelance copywriter I’m forever gently nudging clients to collect case studies – a process that’s a lot like pulling teeth sometimes! But a case study doesn’t need to be long — it just needs […]

4 Pitfalls To Avoid When Writing Content For The Web


This is a guest article by freelance writer and blogger Ness Garcia. Writing for the web has its own set of rules; rules that do not necessarily apply to traditional forms of media such as print. That’s because the web is such a massive resource that offers too many options to readers. If you cannot […]

7 SEO Trends in 2013


Update on What’s Happened in Search Engine Optimization in 2013 – guest post by Sheila Kurdinger. SEO has come a long way over the years, but it’s still in a constant state of flux. This list of seven SEO trends in 2013 below will help you make sense of all that’s happened so far this […]