The team at Content Verve have put together this great infographic (glaring typo notwithstanding :)) about SEO copywriting for 2014 and beyond. These are some good solid tips for ensuring your content gets found, and there are even some bonus tips about tools that can make creating useful, engaging content much easier. Enjoy!
Most brands are getting more clued up about the importance of content marketing. But many are still getting it wrong. In many cases, it’s because they think there’s some magic formula, and some sort of “rules”. Like the imaginary rule that a blog post needs to be less than 500 words. A lot of businesses’ […]
Ask any content marketing expert… They’ll tell you: “You should start a podcast!” “Great way to build an audience!” “Get your message out there!” But the truth is, podcasting is a huge waste of time and money for most people, despite what these gurus say. Here’s why… To even show up as a tiny blip […]
Keeping up a regular blogging schedule can be gruelling. How do you find enough stuff to write about? And how do you know what your audience will respond to without making a whole lot of mistakes first? In last week’s post I talked about how often you should update your business blog with fresh content. Today […]
This is a guest article by freelance writer and blogger Ness Garcia. Writing for the web has its own set of rules; rules that do not necessarily apply to traditional forms of media such as print. That’s because the web is such a massive resource that offers too many options to readers. If you cannot […]
You know that feeling of being so close to your business that you struggle to explain it to somebody else? I do. In fact, it’s one of my biggest challenges in attracting new clients. The problem is: how do we communicate our true value clearly and effectively when we have all this information swimming around […]
By Damien Elsing As a freelance copywriter I’m always on the lookout for frameworks that can help make my job easier. There are quite a few different methods and formulas out there. Some more effective than others. But what if there was a really simple formula you could use to convince and convert people using […]