Ernest Hemingway once said, “Prose is architecture, not interior decoration.” He was right – the prose or copy that your business creates isn’t just a decorative afterthought. Your copy is the foundation of your marketing efforts. Copywriting is one of the most important skills for companies that want to connect with their audience and effectively […]
Ready or not, the holidays are upon us once again! It is a time for celebrating, spending time with loved ones, and resting in preparation for the New Year that will soon be here. For marketers, however, the holidays represent something else: opportunity. The holiday season is crucial for all types of businesses with an […]
The team at Content Verve have put together this great infographic (glaring typo notwithstanding :)) about SEO copywriting for 2014 and beyond. These are some good solid tips for ensuring your content gets found, and there are even some bonus tips about tools that can make creating useful, engaging content much easier. Enjoy!
Most brands are getting more clued up about the importance of content marketing. But many are still getting it wrong. In many cases, it’s because they think there’s some magic formula, and some sort of “rules”. Like the imaginary rule that a blog post needs to be less than 500 words. A lot of businesses’ […]
Ask any content marketing expert… They’ll tell you: “You should start a podcast!” “Great way to build an audience!” “Get your message out there!” But the truth is, podcasting is a huge waste of time and money for most people, despite what these gurus say. Here’s why… To even show up as a tiny blip […]
Keeping up a regular blogging schedule can be gruelling. How do you find enough stuff to write about? And how do you know what your audience will respond to without making a whole lot of mistakes first? In last week’s post I talked about how often you should update your business blog with fresh content. Today […]
This is a guest article by freelance writer and blogger Ness Garcia. Writing for the web has its own set of rules; rules that do not necessarily apply to traditional forms of media such as print. That’s because the web is such a massive resource that offers too many options to readers. If you cannot […]