Small Business Big Marketing Forum Sales Page

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Small Business Big Marketing Forum Sales Page

Client: Tim Reid, Host of Small Business Big Marketing

Project: Sales page promoting the Small Business Big Marketing Forum

My role:

  • Write copy for the sales page explaining the benefits and outcomes of being part of the forum
  • Design and develop several page variations in LeadPages sales and landing page software

Details: 

Small Business Big Marketing is one of the most downloaded marketing podcasts in the world. Its founder and host, Tim Reid, is also a successful marketing speaker and consultant.

He launched a premium membership forum as part of the Small  Business Big Marketing brand in 2012. Having worked with Tim on a number of marketing projects, I offered to help with putting together some sales pages for the forum.

The idea was to lay out all the information clearly, to help people decide if the forum’s a good fit for them.

I created four variations of sales page, each featuring a video of Tim speaking to camera and with various amounts of copy underneath. We can now test these different page variations to see which ones people respond to the best. We’re using Optimizely to split test the pages.

Skills

Posted on

April 8, 2014