Client: Tim Reid, Host of Small Business Big Marketing
Project: Sales page promoting the Small Business Big Marketing Forum
- Write copy for the sales page explaining the benefits and outcomes of being part of the forum
- Design and develop several page variations in LeadPages sales and landing page software
Small Business Big Marketing is one of the most downloaded marketing podcasts in the world. Its founder and host, Tim Reid, is also a successful marketing speaker and consultant.
He launched a premium membership forum as part of the Small Business Big Marketing brand in 2012. Having worked with Tim on a number of marketing projects, I offered to help with putting together some sales pages for the forum.
The idea was to lay out all the information clearly, to help people decide if the forum’s a good fit for them.
I created four variations of sales page, each featuring a video of Tim speaking to camera and with various amounts of copy underneath. We can now test these different page variations to see which ones people respond to the best. We’re using Optimizely to split test the pages.