Preceda Software Web Copywriting

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Preceda Software Web Copywriting

Northgate Arinso is a world leader in Payroll and HR software. With offices in 35 countries, their clients include the largest corporations in the world.

One of their most-used products is called Preceda – cloud-based software that helps companies manage their payroll and HR, whether they have 50 employees or 50,000.

Preceda is used by some of the largest companies in Australasia, including Arnott’s, Dick Smith, and Electrolux.

Northgate Arinso were rebranding Preceda and making it more accessible to mid sized companies.

They approached me to write the website copy for this project. This involved developing a thorough understanding of the software and its benefits and then communicating these features and benefits in a clear, succinct way to prospective new customers of Preceda.

Click here to visit the Preceda website and see the results first hand

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Posted on

October 18, 2013