Frankie Dean is Australia’s newest fashion eyewear brand. Selling exclusively online, they are able to beat the large chains on all three fronts of price, aesthetics, and convenience.
They offer a free home try on feature where they send out 5 pairs of glasses to try before you buy.
They are also very community minded, with a Sight for Schools program where they help children who have difficulty seeing.
Basically an all round great business and a pleasure to work with!
I wrote all the copy for their website and the printed inserts they send out with all orders and home try on packages.
Check out the Frankie Dean website, and try on some of their awesome glasses!
Freelance copywriter, messaging strategist and consultant to numerous brands and businesses. Polishing messages and finding the right words for connecting brands with people.