Copywriting FAQs

What is copywriting?

It’s writing for a purpose – usually with the intention of getting the reader to do something, like buy your product or service. Check out my article on copywriting basics to learn more.

Why hire a copywriter?

A copywriter will help you boost sales and conversions by researching your target market and the drives that motivate them.

Compare the relatively low cost of hiring a professional copywriter with the benefits of what the copy will do for you on your website or in your sales letters over time. The copy works for you long into the future, communicating benefits and increasing enquiries, leads, and sales.

What sort of things do you write?

Everything from web pages through to sales letters, business proposals, case studies, brochures, scripts, and landing pages. I also write blog articles for businesses who need regular high quality content for their websites, as well as keyword optimised copy (SEO copywriting) so your website ranks higher on search engines.

Why not just write it myself?

You might be able to put a sentence together, but a copywriter is trained in communicating ideas in such a way that your reader will be compelled to take action. I’ll do research on your target audience, find out what elements of your product or service will appeal to them the most, then write copy that will stop them in their tracks and get them taking action.

Even copywriters hire other copywriters to write for them. Why? Because they realise that sometimes it’s hard to see the forest for the trees. When we’re so close to our own business, we often overlook the most basic points, like saying what we actually do … (sound familiar?). A trained, fresh pair of eyes avoids this and ensures your communications will be crisp, clear, and to the point.

Why a freelancer?

The great thing about hiring a freelancer is that you get a lot of bang for your buck. When you hire an agency you are paying a premium for unnecessary fluff like project management and marketing. It ends up being a lot of time and money wasted in double handling and padding.

Also, with a freelancer you can upsize and downsize as necessary, never having to worry about holiday pay, sick leave, and lunch breaks.

Can you come to me?

I can meet with you or work at your premises if it will help us achieve a better result. My travel time is billable. You are also welcome to attend my office in Boronia by appointment.

How much does it cost to hire you?

It’s not cheap … but it’s also not as expensive as the money you lose by having second-rate copy which fails to get results. You can get a copy of my rate card bycontacting me and asking for my current pricing schedule.

You can definitely find much cheaper writers around, so if money is a factor for you, I encourage you to look to sites like Elance and Odesk to source writing at more affordable prices.

What sort of businesses do you write for?

Everything from startups, tech companies and entrepreneurs, right through to local small businesses and marketing agencies. No business is too small to benefit from the services of a professional copywriter.

Can I see samples of your writing?

Of course! If you visit my portfolio page you’ll see some recent examples of the work I’ve done. If you want more samples then just email me about the particular industry or type of writing you’re enquiring about and I’ll send you samples if I have any.

What’s the process?

Abraham Lincoln said “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The same holds true with copywriting. Most time is spent thinking, researching the product or service, its unique features, the competition, and the target audience.

When we start working together I’ll ask you lots of questions. Then I’ll go away and research, write some drafts, and more than likely get back to you with more questions throughout the process. Together we’ll develop and tweak the copy until it’s the best it can be.

Ideally we’ll be able to test the copy and make some changes over time, depending on format and audience. If for any reason you’re not happy with the finished product, I’ll work with you to make revisions until you’re completely satisfied.

For more information on this, see my page about the copywriting process.

What do you need from me to do the work?

I need as much information as you can give. There’s no such thing as too much information. I want to know everything that’s been written before, everything your customer and clients think and say about you and your business, and what makes you different.

If you have written research, I want to see it, even if it’s not directly about your products or services. If you have existing marketing materials I need to see them. Most importantly, I want to hear you talk about your business. That’s why phone calls or meetings are important in the copywriting process. During a conversation you’ll reveal a lot of information both directly and indirectly  that will help me do my job.

I need work urgently, can you help straight away?

Probably not. It depends on my schedule and workload, but the lead time on starting a new project is usually 2-3 weeks.

I can usually meet with you in person or via phone or Skype within a week to get all the information needed about the project. From there I need to go away and think about it while I make room in my schedule for your project. Then the actual research, writing, and revisions begin.

It’s unlikely I’ll be able to complete your project within 2 weeks of an initial enquiry unless we’ve worked together before and I’m familiar with your business, OR it’s a very small project (e.g. proof reading a brochure or letter).

My project is confidential; what guarantees do I have that you won’t steal my idea or discuss it in public?

I treat my client’s information and privacy with the utmost respect, and I deal with sensitive business information on a regular basis. However, if you require a more formal assurance of privacy or if you have a project that you want to keep confidential, I am more than happy to sign a non disclosure (confidentiality) agreement before starting work.

Who owns the copyright to the content you write?

Once the final project fee has been paid you are given copyright of all material I have provided and can do with it what you wish.

Will you ghost write content that I can publish under my own name?

Yes, I do this for a number of clients – mostly for blog articles – and will keep these types of project confidential.

Do you do editing and proof-reading?

Yes. I can review your existing content and make changes at the spelling and grammar level as well as making recommendations from a structural and strategy perspective.

How Can I Hire You?

Get in touch via the Contact page. I’ll be in touch with some questions and we can work out if we’ll be a good fit to work together.

More questions? Great! Shoot me an email via the contact page and I’ll get back to you ASAP.