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If you manage any WordPress sites, you’ve likely come across your share of comment spam. This is where your inbox is clogged up with emails saying “New comment on the post [xyz] is waiting for your approval.” Depending on how easily found the site is and how many sites you manage, these emails can quickly [...]

This is a guest article by Carlo Pandian, a freelance writer who blogs on e-commerce, small business and technology covering everything from management software to the online customer journey. When he’s not online, Carlo likes visiting the countryside and going out for a BBQ dinner with his friends. What Are the Key Ingredients Required for a [...]

I am the information hoarder. I’ll read any article that comes my way, whether it’s via Twitter, email, LinkedIn, whatever. Any podcast, any webinar – sign me up! This is usually a way of avoiding doing actual work, but I justify it by calling it education or research. Just in Time Learning The other day [...]

I used to absolutely detest writing case studies. Even as a full time freelance copywriter, I would scour the interwebz for How-to guides and tips on what I was supposed to do. Then, after trying a few different approaches, I had a breakthrough. I realised that a case study is really just a story (that [...]

Recently I’ve read two fantastic pieces about, funnily enough, writing better. The first is Joanna Wiebe‘s series of ebooks on web copywriting. I’m on the second of the four books now, which is all about formatting copy for readability.

What is a copywriter? A copywriter is a writer who specialises in business communication. A copywriter’s main focus is encouraging the reader to take some kind of action, or direct response. That action might be buying a product, making an enquiry about  a service, or signing up to a mailing list.