5 Copywriting Tools to Make You a Better Writer

5 Copywriting Tools to Make You a Better Writer

This is a list of the best copywriting tools I’ve found during my several-year journey as a freelance copywriter. I use many of these tools every day, and would be pretty much lost without them. I hope you find some gems here too, and that they help you get more done...
3 Copywriting Mistakes to Avoid

3 Copywriting Mistakes to Avoid

Ernest Hemingway once said, “Prose is architecture, not interior decoration.” He was right – the prose or copy that your business creates isn’t just a decorative afterthought. Your copy is the foundation of your marketing efforts. Copywriting is one of the most...
4 Email Marketing Tips for the Holiday Season

4 Email Marketing Tips for the Holiday Season

Ready or not, the holidays are upon us once again! It is a time for celebrating, spending time with loved ones, and resting in preparation for the New Year that will soon be here. For marketers, however, the holidays represent something else: opportunity. The holiday...
6 Ways to Find Great Blog Topic Ideas

6 Ways to Find Great Blog Topic Ideas

Keeping up a regular blogging schedule can be gruelling. How do you find enough stuff to write about? And how do you know what your audience will respond to without making a whole lot of mistakes first? In last week’s post I talked about how often you should update...